by Claire Sutton | Nov 25, 2018 | Brand, Digital Marketing, Marketing
Do you encourage your staff to have a LinkedIn profile? There are several good reasons why you should. First, let’s address the elephant in the room right off the bat: just because your staff start using LinkedIn (or update their profile) don’t assume they’re...
by Claire Sutton | Nov 12, 2018 | Brand, Data, Digital Marketing, Marketing
It’s John Wanamaker (1838-1922), a successful US businessman, who is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Certainly, when I started my career in marketing, it could feel like...
