by Claire Sutton | Apr 28, 2020 | Business, Digital Marketing, Marketing, Planning
This article was first written in April 2020, when we were all hoping that the Covid lockdowns wouldn’t go on forever and that we’d get back to normal as quickly as possible. (Oh, how wrong we were!) However, reading it back over five years later, the...
by Claire Sutton | Apr 28, 2020 | Business, Digital Marketing, Marketing, Planning, SEO
We are being teased by lockdown restrictions starting to lift in other countries and by speculation when they might start to lift here. If your business has, effectively, been paused for the last six weeks or so, now is the time to start planning for that...
by Claire Sutton | Apr 27, 2020 | Brand, Communication, Digital Marketing, SEO
The ‘holy grail’ for marketers is that someone uses a search term and your website pops up at the very top of the results page naturally. Search Engine Optimisation – SEO – are the things you can do to help ensure that happens. It sounds simple enough in...
by Claire Sutton | Apr 3, 2020 | Business, Communication, Internal Communication
Internal communications is an oft forgotten element of a marketer’s toolkit but is a critical one. Your staff are your ambassadors, your supporters and (perhaps) your captive audience. If you can’t win them over, how can you hope to win over external audiences? Your...
