by Claire Sutton | Apr 28, 2020 | Business, Digital Marketing, Marketing, Planning
Marketing skills are going to be vital to getting your business rolling again. Planning now for the restart is also likely to mean that you can be out of the starting gate before your competition so here are four simple steps you might like to take. Rebuild your team...
by Claire Sutton | Apr 28, 2020 | Business, Digital Marketing, Marketing, Planning, SEO
We are being teased by lockdown restrictions starting to lift in other countries and by speculation when they might start to lift here. If your business has, effectively, been paused for the last six weeks or so, now is the time to start planning for that...
by Claire Sutton | Apr 27, 2020 | Brand, Communication, Digital Marketing, SEO
The ‘holy grail’ of search engine optimisation (SEO) is that someone types in a search term (let’s say “women’s clothing”) and your website pops up at the very top of the results page quite naturally (let’s say Marks & Spencers or Next). It sounds simple...
by Claire Sutton | Apr 3, 2020 | Business, Communication, Internal Communication
Internal communications – communicating to and within your own teams – is an oft forgotten element of a marketer’s toolkit but is a critical one. After all, your staff are your ambassadors, your supporters and (perhaps) your captive audience. If you can’t...
