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The Ultimate Word-of-Mouth: Why Online Reviews Are Your Secret Business Superpower

The Ultimate Word-of-Mouth: Why Online Reviews Are Your Secret Business Superpower

by Claire Sutton | Jul 3, 2026 | Business, Digital Marketing, Marketing, SEO

When you’re looking for, say, a new restaurant, a reliable plumber or a nice hotel, what’s the first thing you do?  You probably look them up online and check out their stars. You want to see what other people – real people – are saying...
Make the most of Digital Marketing

Make the most of Digital Marketing

by Claire Sutton | Jun 26, 2026 | Communication, Digital Marketing, Learning, Marketing, SEO, Start ups, Training

Digital & Social Media Marketing Course: next course Saturday 3rd October 2026 The trouble with being a small business owner or solopreneur is that everything falls to you – and the jobs you’re less confident about often get squeezed out. This is where the idea...
Why Your Marketing Isn’t Working (And What to Do About It)

Why Your Marketing Isn’t Working (And What to Do About It)

by Claire Sutton | Jun 1, 2026 | Brand, Business, Digital Marketing, Marketing, Planning, SEO

You’re posting on social media. You’ve paid to boost a few posts. Maybe you’ve even hired someone to sort out your website. But these previously reliable activities just don’t seem to be getting you the results they used to.  If that sounds familiar,...
SEO has changed: here’s what small businesses need to know

SEO has changed: here’s what small businesses need to know

by Claire Sutton | May 15, 2026 | Digital Marketing, SEO

Cast your mind back five years and SEO advice for small businesses was pretty straightforward: pick your keywords, sprinkle them through your website, get a few backlinks, and wait. With a bit of patience, you’d climb the rankings.  (I’m over-simplifying a...
Small business, big questions: why I wrote a Sustainability Policy (and why it nearly didn’t happen)

Small business, big questions: why I wrote a Sustainability Policy (and why it nearly didn’t happen)

by Claire Sutton | Apr 22, 2026 | Business, Learning, Marketing, Sustainability

Launching on Earth Day 2026 – because it felt right, not because it was easy. I’ve been sitting on this for a while. Not because I don’t care, far from it, but because writing a Sustainability Policy as a one-person, work-from-home marketing business...
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Recent Posts

  • The Ultimate Word-of-Mouth: Why Online Reviews Are Your Secret Business Superpower
  • Make the most of Digital Marketing
  • Why Your Marketing Isn’t Working (And What to Do About It)
  • SEO has changed: here’s what small businesses need to know
  • Small business, big questions: why I wrote a Sustainability Policy (and why it nearly didn’t happen)

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