Blog
What is marketing?
How would you describe what you do to a 14 year old? This was my challenge recently when I set out to explain marketing to readers of our careers magazine. See if you agree with me.
Tips on writing well
Writing well is definitely a skill but, like many skills, it’s something you can get better at with practise. I don’t claim to be a master but here are some tips that work for me.
No need to buy me a present this Christmas!
A spontaneous piece of feedback from a happy client has been the best Christmas present I have received this year. It got me reflecting on what I enjoy doing the most.
A career is a journey, not a destination.
I had the great pleasure recently of visiting two former Apprentices who I helped recruit into jobs about 18 years ago when they were school leavers. Now in their 30s, both are married with young children (way to make me feel old!). What is particularly...
A day in the life…
Ever wondered what ‘marketing people’ do? Perhaps a day in the life of a freelance marketing practitioner might be interesting reading.
What has 2020 taught us?
With a touch of irony, 2020 was the year that no one saw coming. Last Christmas, Covid-19 was an isolated outbreak in China that seemed destined to be the next Bird Flu; something that happened largely to other countries. By Easter, we were either rushed...
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Email: claire@minerva-marketing.co.uk
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