by Claire Sutton | Dec 17, 2025 | Brand, Marketing
I recently enjoyed a brilliant seasonal webinar from the CIM with two industry experts analysing what works (and what doesn’t!) about some of this years’ Christmas TV ads. It got me feeling all festive and was a lovely excuse to reflect on some of my own...
by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
by Claire Sutton | Sep 25, 2025 | Brand, Business, Data, Digital Marketing, Marketing, Planning, Start ups
Do you (really) know where your customers come from? (It matters more than you think) For many small businesses, marketing can feel like a juggling act. There’s never enough time, money or energy to do everything so it’s tempting to spread efforts across lots of...
by Claire Sutton | Nov 25, 2024 | Brand, Business, Digital Marketing, Marketing
You probably saw the headlines when a Le Creuset sale at their Andover warehouse caused traffic chaos and four hour queues. (My sister-in-law said, “only in Hampshire!”) Apparently there were some amazing bargains to be had. I wonder how many people in the queue...
by Claire Sutton | May 16, 2024 | Brand, Business, Digital Marketing, Marketing, Planning, SEO, Start ups
A client has recently launched a new venture so we’ve been working through all those marketing essentials that every new project needs: domain name registration, social media accounts, brand identity etc. They are much easier to have established early doors and...
by Claire Sutton | Mar 27, 2024 | Brand, Business, Communication, Marketing
I recently met a couple of new business contacts, both professionals of long-standing, so was surprised to notice that both use a Gmail (or similar) email address. I have to confess that that bothers me. I’m not proud to admit that it makes me feel a bit superior,...
