by Claire Sutton | Nov 25, 2024 | Brand, Business, Digital Marketing, Marketing
You probably saw the headlines recently when a weekend sale of Le Creuset products at their Andover warehouse caused traffic chaos and four hour queues. (My sister-in-law said, “only in Hampshire!”) Apparently there were some amazing bargains to be had,...
by Claire Sutton | May 16, 2024 | Brand, Business, Digital Marketing, Marketing, Planning, SEO, Start ups
A client has recently launched a new venture so we’ve been working through all those marketing essentials that every new project needs: domain name registration, social media accounts, brand identity etc. They are much easier to have established early doors and...
by Claire Sutton | Mar 27, 2024 | Brand, Business, Communication, Marketing
I have recently met a couple of new business contacts – both professionals of long-standing – so I was surprised to notice that both use a Gmail (or similar) email address. I have to confess that that bothers me. I’m not proud to admit that it makes me feel a bit...
by Claire Sutton | Dec 21, 2023 | Brand, Business, Communication, Marketing
How much thought do you put into choosing presents for your friends and family? I have to say that shopping isn’t one of my favourite activities so I buy gifts as I see them, even if that means people take the mickey because I started my Christmas shopping in...
by Claire Sutton | Nov 28, 2023 | Brand, Business, Communication, Digital Marketing, Marketing, Planning, SEO
I was at a networking event recently and – as is the idea – met some other lovely businesspeople. We got into a conversation about the need for marketing and one person was adamant that they didn’t need to do any. They produced a number of reasons why they...
by Claire Sutton | May 1, 2020 | Brand, Business, Marketing, Planning, Start ups
One of the biggest challenges when starting any new venture is working out if there is a viable market for your skills or what you want to sell. The next challenge is working out – if there is the market – how to reach them. The same challenges are equally...
