What is marketing?

What is marketing?

Many people think of advertising when we talk about marketing.  While that is part of the role, marketing covers so much more than that.  It’s also very true that digital and social media channels have seen a revolution in the tools available.  Here’s my summary of...
What has 2020 taught us?

What has 2020 taught us?

With a touch of irony, 2020 was the year that no one saw coming.  Last Christmas, Covid-19 was an isolated outbreak in China that seemed destined to be the next Bird Flu; something that happened largely to other countries.  By Easter, we were either rushed...