by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
by Claire Sutton | Sep 25, 2025 | Brand, Business, Data, Digital Marketing, Marketing, Planning, Start ups
Do you (really) know where your customers come from? (It matters more than you think) For many small businesses, marketing can feel like a juggling act. There’s never enough time, money or energy to do everything so it’s tempting to spread efforts across lots of...
by Claire Sutton | Jul 29, 2025 | Business, Communication, Digital Marketing, Marketing, Planning
I often tell my clients that writing a case study is a great way to highlight not just how they work with clients but what they do for them. An opportunity to celebrate a successful working relationship, even. But it’s true that I have never written one...
by Claire Sutton | May 15, 2025 | Business, Communication, Marketing, Training
(or ‘Why your feedback forms might be failing you’) When’s the last time you completed a feedback form? I bet you’ve been invited to ‘review your recent purchase’ if nothing else! Did you bother? That probably comes down to how much you...
by Claire Sutton | Feb 25, 2025 | Business, Communication, Planning
I recently had some sad news: one of my long-standing clients is planning to retire. Of course, I’m delighted for them; they work really hard so it’s about time they took it easy, enjoying life with their partner and their hobbies. But I shall miss them...
by Claire Sutton | Feb 11, 2025 | Apprentice, Apprenticeship, Business, Learning, Training
It’s that time of year again – National Apprenticeships Week! Having spoken to Networking Chandler’s Ford about Apprenticeships, I realised that I have never written about the ‘essentials’ here. The hows and whats, as it were. So time to...
