by Claire Sutton | Sep 10, 2026 | Business, Marketing, Small business
Networking works – but how you do it makes all the difference. 95% of my current clients came to me through networking. They are either people I’ve met personally or someone I have met networking has referred me to someone they think needs my help. ...
by Claire Sutton | Jul 3, 2026 | Business, Digital Marketing, Marketing, SEO
**STOP PRESS: I’ll be speaking about this topic at the next FSB Hampshire & Dorset networking. (18th September, 9am, online.) It’s free to attend and you don’t have to be an FSB member to join. Book your spot here.** When you’re looking...
by Claire Sutton | Jun 1, 2026 | Brand, Business, Digital Marketing, Marketing, Planning, SEO
You’re posting on social media. You’ve paid to boost a few posts. Maybe you’ve even hired someone to sort out your website. But these previously reliable activities just don’t seem to be getting you the results they used to. If that sounds familiar,...
by Claire Sutton | Apr 22, 2026 | Business, Learning, Marketing, Sustainability
Launching on Earth Day 2026 – because it felt right, not because it was easy. I’ve been sitting on this for a while. Not because I don’t care, far from it, but because writing a Sustainability Policy as a one-person, work-from-home marketing business...
by Claire Sutton | Feb 23, 2026 | Business, Communication, Marketing, Planning
Back in 2019, I wrote a blog about business continuity and crisis management. At the time, it felt like a sensible but slightly sobering exercise – something most small businesses should do, but many quietly put off. Fast forward to today and we’ve all learned...
by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
