by Claire Sutton | Mar 27, 2024 | Brand, Business, Communication, Marketing
I recently met a couple of new business contacts, both professionals of long-standing, so was surprised to notice that both use a Gmail (or similar) email address. I have to confess that that bothers me. I’m not proud to admit that it makes me feel a bit superior,...
by Claire Sutton | Dec 21, 2023 | Brand, Business, Communication, Marketing
How much thought do you put into choosing presents for your friends and family? I have to say that shopping isn’t one of my favourite activities so I buy gifts as I see them, even if that means people take the mickey because I started my Christmas shopping in...
by Claire Sutton | Nov 28, 2023 | Brand, Business, Communication, Digital Marketing, Marketing, Planning, SEO
I was at a networking event recently and – as is the idea – met some other lovely businesspeople. We got into a conversation about the need for marketing and one person was adamant that they didn’t need to do any. They produced a number of reasons why they...
by Claire Sutton | Apr 13, 2022 | Communication, Marketing
I seem to have spent quite a lot of time writing for other people lately. That’s not a complaint, I thoroughly enjoy it, but it made me think that a blog about writing might be useful. I don’t claim to have a monopoly on good writing but these are tips and tactics...
by Claire Sutton | Apr 27, 2020 | Brand, Communication, Digital Marketing, SEO
The ‘holy grail’ for marketers is that someone uses a search term and your website pops up at the very top of the results page naturally. Search Engine Optimisation – SEO – are the things you can do to help ensure that happens. It sounds simple enough in...
by Claire Sutton | Apr 3, 2020 | Business, Communication, Internal Communication
Internal communications is an oft forgotten element of a marketer’s toolkit but is a critical one. Your staff are your ambassadors, your supporters and (perhaps) your captive audience. If you can’t win them over, how can you hope to win over external audiences? Your...
