by Claire Sutton | Jan 30, 2020 | Communication, Data, Marketing
Why small business owners (and their marketers) should be taking their cyber security very seriously. Already in 2020, there has been a serious cyber-attack on currency business, Travelex, which has seen many thousands of individuals affected (just being resolved at...
by Claire Sutton | Jul 18, 2019 | Data, Digital Marketing, Marketing
One of the topics I have covered recently with my Marketing Apprentices is analytics and marketing metrics. Surfing the internet, there are lots of blogs and articles on what to measure but very little about why you should. For my fledgling marketers, I would argue...
by Claire Sutton | Nov 12, 2018 | Brand, Data, Digital Marketing, Marketing
It’s John Wanamaker (1838-1922), a successful US businessman, who is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Certainly, when I started my career in marketing, it could feel like...
