What is marketing?

What is marketing?

Many people think of advertising when we talk about marketing.  While that is part of the role, marketing covers so much more than that.  It’s also very true that digital and social media channels have seen a revolution in the tools available.  Here’s my summary of...
Tips on writing well

Tips on writing well

I haven’t written a blog for a while, largely because I seem to have spent quite a lot of time writing for other people lately.  That’s not a complaint, I thoroughly enjoy it, but it made me think that perhaps a blog about writing might be useful.  I don’t...