by Claire Sutton | Apr 22, 2026 | Business, Learning, Marketing, Sustainability
Launching on Earth Day 2026 – because it felt right, not because it was easy. I’ve been sitting on this for a while. Not because I don’t care, far from it, but because writing a Sustainability Policy as a one-person, work-from-home marketing business...
by Claire Sutton | Feb 23, 2026 | Business, Communication, Marketing, Planning
Back in 2019, I wrote a blog about business continuity and crisis management. At the time, it felt like a sensible but slightly sobering exercise – something most small businesses should do, but many quietly put off. Fast forward to today and we’ve all learned...
by Claire Sutton | Dec 17, 2025 | Brand, Marketing
I recently enjoyed a brilliant seasonal webinar from the CIM with two industry experts analysing what works (and what doesn’t!) about some of this years’ Christmas TV ads. It got me feeling all festive and was a lovely excuse to reflect on some of my own...
by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
by Claire Sutton | Sep 25, 2025 | Brand, Business, Data, Digital Marketing, Marketing, Planning, Start ups
Do you (really) know where your customers come from? (It matters more than you think) For many small businesses, marketing can feel like a juggling act. There’s never enough time, money or energy to do everything so it’s tempting to spread efforts across lots of...
by Claire Sutton | Sep 15, 2025 | Digital Marketing, Marketing, Planning
Can you find just twenty minutes every day to devote to your marketing? Christmas is coming and there’s nothing like a deadline to focus the mind. Whether it’s the Christmas break, a launch date or an impending event, marketers often have to get results at...
