by Claire Sutton | Sep 24, 2026 | Business, Communication, Digital Marketing, Marketing, Planning
A little honest planning now will make December feel far more manageable (and you’ll be ready for the New Year!). Twelve weeks. That’s roughly how long there is between now and the point at which most small businesses quietly down tools for Christmas and...
by Claire Sutton | Jul 28, 2026 | Digital Marketing, Marketing, Planning, Small business
Why Every Small Business Should Be Watching the Competition Do you know what your competitors are up to right now? Not a rough guess based on something you overheard at a networking event, but real, current knowledge of their pricing, their offers, their reviews and...
by Claire Sutton | Jun 1, 2026 | Brand, Business, Digital Marketing, Marketing, Planning, SEO
You’re posting on social media. You’ve paid to boost a few posts. Maybe you’ve even hired someone to sort out your website. But these previously reliable activities just don’t seem to be getting you the results they used to. If that sounds familiar,...
by Claire Sutton | Feb 23, 2026 | Business, Communication, Marketing, Planning
Back in 2019, I wrote a blog about business continuity and crisis management. At the time, it felt like a sensible but slightly sobering exercise – something most small businesses should do, but many quietly put off. Fast forward to today and we’ve all learned...
by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
by Claire Sutton | Sep 25, 2025 | Brand, Business, Data, Digital Marketing, Marketing, Planning, Start ups
Do you (really) know where your customers come from? (It matters more than you think) For many small businesses, marketing can feel like a juggling act. There’s never enough time, money or energy to do everything so it’s tempting to spread efforts across lots of...
