Planning Archives - Minerva Marketing

Should you put more effort into retaining your customers?

by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning

It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...

Where Do Your Customers Come From? Simple Ways Small Businesses Can Track and Grow

by Claire Sutton | Sep 25, 2025 | Brand, Business, Data, Digital Marketing, Marketing, Planning, Start ups

Do you (really) know where your customers come from? (It matters more than you think) For many small businesses, marketing can feel like a juggling act. There’s never enough time, money or energy to do everything so it’s tempting to spread efforts across lots of...

100 days. One goal. Massive impact.

by Claire Sutton | Sep 15, 2025 | Digital Marketing, Marketing, Planning

Can you find just twenty minutes every day to devote to your marketing? Christmas is coming and there’s nothing like a deadline to focus the mind. Whether it’s the Christmas break, a launch date or an impending event, marketers often have to get results at...

It’s going to be my week – my calendar says so!

by Claire Sutton | Aug 7, 2025 | Communication, Digital Marketing, Planning, SEO

Ensuring your social media is engaging can be a small but mighty step in both attracting new clients and keeping your existing ones. But it can often be a creative challenge! To keep your social media engaging, I often find it helps to reflect on things like...

Case Study: Boosting A Business Through Marketing

by Claire Sutton | Jul 29, 2025 | Business, Communication, Digital Marketing, Marketing, Planning

I often tell my clients that writing a case study is a great way to highlight not just how they work with clients but what they do for them. An opportunity to celebrate a successful working relationship, even. But it’s true that I have never written one...

Closing or moving your business?

by Claire Sutton | Feb 25, 2025 | Business, Communication, Planning

I recently had some sad news: one of my long-standing clients is planning to retire. Of course, I’m delighted for them; they work really hard so it’s about time they took it easy, enjoying life with their partner and their hobbies. But I shall miss them...