by Claire Sutton | Aug 7, 2025 | Communication, Digital Marketing, Planning, SEO
Ensuring your social media is engaging can be a small but mighty step in both attracting new clients and keeping your existing ones. But it can often be a creative challenge! To keep your social media engaging, I often find it helps to reflect on things like...
by Claire Sutton | Jul 29, 2025 | Business, Communication, Digital Marketing, Marketing, Planning
I often tell my clients that writing a case study is a great way to highlight not just how they work with clients but what they do for them. An opportunity to celebrate a successful working relationship, even. But it’s true that I have never written one...
by Claire Sutton | Feb 25, 2025 | Business, Communication, Planning
I recently had some sad news: one of my long-standing clients is planning to retire. Of course, I’m delighted for them; they work really hard so it’s about time they took it easy, enjoying life with their partner and their hobbies. But I shall miss them...
by Claire Sutton | May 16, 2024 | Brand, Business, Digital Marketing, Marketing, Planning, SEO, Start ups
A client has recently launched a new venture so we’ve been working through all those marketing essentials that every new project needs: domain name registration, social media accounts, brand identity etc. They are much easier to have established early doors and...
by Claire Sutton | Nov 28, 2023 | Brand, Business, Communication, Digital Marketing, Marketing, Planning, SEO
I was at a networking event recently and – as is the idea – met some other lovely businesspeople. We got into a conversation about the need for marketing and one person was adamant that they didn’t need to do any. They produced a number of reasons why they...
by Claire Sutton | May 1, 2020 | Brand, Business, Marketing, Planning, Start ups
One of the biggest challenges when starting any new venture is working out if there is a viable market for your skills or what you want to sell. The next challenge is working out – if there is the market – how to reach them. The same challenges are equally...
