Back by popular demand, I am delighted to announce a new date for my one day introductory course on digital marketing and using social media for marketing.  I hope you can join me on Wednesday 28th November 2018 in Romsey.

You can either book and pay online with Eventbrite or contact me direct.

The full course details are as follows:

Wednesday 28th November 2018, 9.30am – 4pm at The Dr Peter Centre, Romsey

New to marketing and need an introduction to digital?

Do you look after your organisation’s social media and want to learn how to manage it even better?

Are you a charity who needs to get the most from digital marketing opportunities?

Or just think you’re too long in the tooth to learn about digital marketing?

 Whatever your hopes – or fears! – this course is designed to act as a straight-forward, practical introduction to the many opportunities that digital and social media offers to promote an organisation.  It is delivered in plain English and is suitable for the novice or more regular social media users.

This course would be a good starting point for anyone thinking about further marketing studies, such as an Apprenticeship or professional qualification.

Course content 

The day will be divided into four sessions, which will cover:

Session 1: Introduction to Digital and Social Media Marketing

                Definition of Marketing & a few key Marketing Principles

                What is Digital Marketing?  Looking at the tools and platforms available

Session 2: Exploring Digital and Social Media tools

                Setting our digital/social objectives

                Selecting appropriate channels/platforms

Session 3: Using Digital Wisely

                Links, likes, shares and follows – some digital ‘good manners’

                Writing and designing for digital and social

                Legal notes

Session 4: Analytics – checking it’s working

                What do we mean by analytics?  Traditional and digital measures of success

                Next steps – where to find out more

How to book your place or ask a question

You can either book and pay online with Eventbrite or contact me directly; if you are a charity or small business, I may be able to offer a reduced course fee..

Please email:   or call: 07957 288112

Please note, spaces are limited by the capacity of the room so please don’t hesitate before you book!



The Dr Peter Centre is an excellent, accessible community facility in the heart of Romsey.  There is parking on site or it is a short walk away from Romsey bus and rail stations.  A map and directions will be supplied when your booking is confirmed.

Housekeeping notes

Tea & coffee will be provided but please bring a packed lunch (it may be a working lunch as there is lots to cover).

Payment Terms/Cancellation/Data Protection

Advance payment is required to secure your place on this course.  We can accept cash, cheque or a BACS transfer; please state your preference when booking and the appropriate details will be supplied.  An invoice and receipt will be given.  VAT is not chargeable (by Minerva Marketing Projects but is payable if you book via Eventbrite). If you need to cancel your place, a full refund will be given if cancelling up to 7 working days prior to the date of the course.  If you cancel later than this, we can only offer a refund if we are able to fill your place.  Places are transferable. Personal details are only collected for the purposes of arranging this course.  They will not be shared with any third parties and will not be used for marketing purposes without specific consent.