Digital & Social Media Marketing Course, Wednesday 25th March 2026
The trouble with being a small business owner or solopreneur is that everything falls to you – and the jobs you’re less confident about often get squeezed out.
This is where the idea for this one day course came from. It is the opportunity to devote some time to marketing your business. You will come away full of practical ideas, tips and tools that you can take back to your desk and be confident about actioning yourself.
No one is too old to learn about marketing, digital or social media. Whatever your hopes – or fears! – this course will act as a straight-forward, practical introduction to the many opportunities that digital and social media offers to promote an organisation. Delivered in plain English, it is suitable for the novice or more regular social media users.
Having run the course several times in 2024 and 2025, the course content has been updated (again!) to include latest developments and trends as well as subjects raised by recent delegates. We’ll talk about AI in marketing, sustainability (and ‘greenwashing’) and anything else that occurs to me to include before the day!
Course content
The day is divided into four sessions, which will cover:
| Session 1: Introduction to Digital and Social Media Marketing | |
| Definition of Marketing & a few useful Marketing Principles | |
| What is Digital Marketing? Looking at the tools and platforms available | |
| Who are your customers and what do they want from you? | |
| Session 2: Exploring Digital and Social Media tools | |
| Setting our digital/social objectives | |
| Selecting appropriate channels/platforms | |
| Session 3: Using Digital Wisely | |
| Links, likes, shares and follows – some digital ‘good manners’ | |
| Writing and designing for digital and social – long and short content tips and ideas | |
| Exploring SEO – how to keep your website findable | |
| Artificial Intelligence (AI) – what do I need to know? | |
| Legal notes | |
| Session 4: Analytics – checking it’s working | |
| What do we mean by analytics? Traditional and digital measures of success | |
| Next steps – where to find out more | |
Tickets are £95 for the day (no VAT). I am happy to offer discounts to registered charities, students and apprentices or members of any of the networking groups to which I belong. Please email me for details, rather than booking via the Eventbrite link below.
You can also find the course and book on Eventbrite; click here.
We have a lovely venue, too. The Dr Peter Centre is a Scout and community building in the heart of Romsey, but tucked away so we have parking and peace and quiet on site. I’ll provide drinks and biscuits but I ask delegates to bring their own lunch (no catering service on site but Waitrose and various takeaways within a few minutes walk!).
I hope to see you there!
Some feedback from previous courses
“I am not a confident social media user, but after today, I feel like I am ready to try marketing on SM and have the tools to do so.”
“The course was really useful and informative. Claire had great examples that helped explain points and was enthusiastic and very knowledgeable. Thank you!”
“Great day – informative, well-structured and presented. Fantastic delegate pack. Thank you!”
“The course is very educational and insightful, yet still easy to understand and informal. Thank you so much for your time.”
“It explained it very well and in a way that was easy to understand. Will help me move forward with my social media. Thank you.”
“Great, informative course presented in layman’s terms by an engaging and enthusiastic instructor.”
“Handouts were great and very helpful to take away, and meaning I didn’t need to take many notes. Claire was very patient and clear when explaining everything.”
“I learned many things!”
Footnote:
I recently had the pleasure of bumping into a former delegate, who had completed this course about 9 months prior. If you will forgive me reporting what she said second hand, I would like to share it as it reassured me that I’ve got the course objectives and structure pretty on point:
“That was such a good day, I really enjoyed it! And it was so useful; the planning we did kept me going all through last year and I’ve just got all my notes out again to review plans for this year. And, if I’m stuck on something, I always do what you taught us: go back to what our customers would want.”