If you’d like to receive my quarterly – Spring, Summer, Autumn and Winter – emails directly to your Inbox, please leave your details in the box below. Each issue contains some topical marketing thoughts, news and some ideas to help keep your social media moving for the coming three months.
(If you have a topic you’d like me to write about, please feel free to send me an email and I’ll gladly consider it!)
Previous Editions
Spring 2026
In this issue: Has it been 9 years already? Reflections on my self-employed journey. Plus how well would your business survive or thrive in any sort of crisis? And the usual suggestions for March, April and May social content. Click to read it all.
Winter 2025
In this issue: how important is retaining your existing customers for your business? Some thoughts on how to decide so you can act appropriately. Marketing to a deadline? Try my 100 Day Challenge. Plus social ideas for December, January and February. Click to find them.
Autumn 2025
In this issue: How to use events and awareness days to boost your social feeds – with an example I actually used. How a well-timed case study can complement your other marketing activities. And some suggestions for September, October and November’s socials. Click here to read.
Summer 2025
In this issue: how often does a train-replacement bus give the opportunity to beat your customers’ expectations? Read on to find out. Some thoughts on Earth Overshoot Day and the speed we’re using up our precious resources. Plus social media ideas for June, July and August. Click here to find them.
Spring 2025
In this issue: a client coming up to retirement got me thinking that closing your business creates a ‘to do’ list much like moving it would – so I attempted to write that list! As February is National Apprenticeships Week, I finally wrote a short guide to Apprenticeships. And some suggestions for your March, April and May social media. Click here to read all.
Winter 2024
In this issue: Is Bluesky really the ‘new Twitter’ or just another social platform we have to try to keep on top of? Black Friday sales got me thinking about the difference between what we charge and the value we can bring. Plus social media ideas for December, January and February. Click here to read in full.
Autumn 2024
In this issue: Is AI really the threat some marketers think it is? And read what happened when I hosted (remotely) a work experience student – in her own words! Plus social media suggestions for September, October and November. Click to read.
