This course has been updated for 2024: click here for details.

I’m really delighted to be able to introduce this new course that I have written. I will be running it as an evening class for a local college this summer but, in order for me to test my course materials, I have great pleasure in announcing a one-off course that I can offer to friends, clients and the local community, at a one-time only reduced rate.  Please read on for more details and drop me a line if you’re interesting in joining me.

Introduction to Digital and Social Media Marketing

One day course:  Friday 18th May 2018, 9.30am – 3.30pm

At The Dr Peter Centre, Romsey

  • New to marketing and need an introduction to digital?
  • Do you look after your organisation’s social media and want to learn how to manage it even better?
  • Are you a charity who needs to get the most from digital marketing opportunities?
  • Or just think you’re too long in the tooth to learn about digital marketing?

Whatever your hopes – or fears! – this course is designed to act as a straight-forward, practical introduction to the many opportunities that digital and social media offers to promote an organisation.  It is delivered in plain English and is suitable for the novice or more regular social media users.

This course would be a good starting point for anyone thinking about further marketing studies, such as an Apprenticeship or professional qualification.

Course content

The day will be divided into four sessions, which will cover:

Session 1: Introduction to Digital and Social Media Marketing
Definition of Marketing & a few key Marketing Principles
What is Digital Marketing?  Looking at the tools and platforms available
Session 2: Exploring Digital and Social Media tools
Setting our digital/social objectives
Selecting appropriate channels/platforms
Session 3: Using Digital Wisely
Links, likes, shares and follows – some digital ‘good manners’
Writing and designing for digital and social
Legal notes
Session 4: Analytics – checking it’s working
What do we mean by analytics?  Traditional and digital measures of success
Next steps – where to find out more

How to book your place or ask a question

Please email:
Or call: 07957 288112
Please note, spaces are limited by the capacity of the room so please don’t hesitate before you book!

Meet your Tutor: Claire Sutton

Claire is a Chartered Marketer with over 20 years marketing experience, predominantly in small and not-for-profit organisations.  She works as a freelance marketer and as an assessor, supporting Apprentices through their marketing qualifications.


The Dr Peter Centre is an excellent, accessible community facility in the heart of Romsey.  There is parking on site or it is a short walk away from Romsey bus and rail stations.  A map and directions will be supplied when your booking is confirmed.

Housekeeping notes

Tea & coffee will be provided but please bring a packed lunch (it may be a working lunch as there is lots to cover).

Payment Terms/Cancellation/Data Protection

Advance payment is required to secure your place on this course.  We can accept cash, cheque or a BACS transfer; please state your preference when booking and the appropriate details will be supplied.  An invoice and receipt will be given.  VAT is not chargeable.

If you need to cancel your place, a full refund will be given if cancelling up to 15 working days prior to the date of the course.  If you cancel later than this, we can only offer a refund if we are able to fill your place.  Places are transferable.

Personal details are only collected for the purposes of arranging this course.  They will not be shared with any third parties and will not be used for marketing purposes without specific consent.