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Should you put more effort into retaining your customers?

by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning

It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...

Should you put more effort into retaining your customers?

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