by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
by Claire Sutton | Mar 2, 2017 | Marketing
A growing library of – hopefully – useful short videos to show you how to do useful marketing-related tasks. (Sorry it’s not yet sortable, it’s just in chronological order of how I created them, but I’ll worry about that when the page...
