by Claire Sutton | May 16, 2024 | Brand, Business, Digital Marketing, Marketing, Planning, SEO, Start ups
A client has recently launched a new venture so we’ve been working through all those marketing essentials that every new project needs: domain name registration, social media accounts, brand identity etc. They are much easier to have established early doors and...
by Claire Sutton | Apr 26, 2019 | Brand, Digital Marketing, Marketing
Part 1 of 2 Why does it matter? Having recently been asked to present to my networking group on content marketing, I am taking my own advice and the opportunity to turn my presentation notes into a blog. It’s a long blog so I’ve split it into two parts – you can skip...
by Claire Sutton | Jan 9, 2019 | Brand, Business, Digital Marketing, Marketing
Do you have a business contingency plan? Or a continuity plan? Or an ‘in case of emergency plan’?Whatever you call it, if you were run over by a bus tomorrow, would someone be able to contact your clients to tell them? Whether you are a ‘solopreneur’, a...
by Claire Sutton | Nov 12, 2018 | Brand, Data, Digital Marketing, Marketing
It’s John Wanamaker (1838-1922), a successful US businessman, who is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Certainly, when I started my career in marketing, it could feel like...
by Claire Sutton | Oct 22, 2018 | Brand, Business, Digital Marketing, Marketing, Start ups
Chances are, if you’re a small business or a ‘solopreneur’, you don’t have a dedicated person thinking about marketing for you. If your business is doing well, marketing is the thing you put in your diary every week, that you’ll get around to when you’ve...
