by Claire Sutton | Feb 23, 2026 | Business, Communication, Marketing, Planning
Back in 2019, I wrote a blog about business continuity and crisis management. At the time, it felt like a sensible but slightly sobering exercise – something most small businesses should do, but many quietly put off. Fast forward to today and we’ve all learned...
by Claire Sutton | May 16, 2024 | Brand, Business, Digital Marketing, Marketing, Planning, SEO, Start ups
A client has recently launched a new venture so we’ve been working through all those marketing essentials that every new project needs: domain name registration, social media accounts, brand identity etc. They are much easier to have established early doors and...
by Claire Sutton | Apr 26, 2019 | Brand, Digital Marketing, Marketing
Part 1 of 2 Why does it matter? Having recently been asked to present to my networking group on content marketing, I am taking my own advice and the opportunity to turn my presentation notes into a blog. It’s a long blog so I’ve split it into two parts – you can skip...
by Claire Sutton | Jan 9, 2019 | Brand, Business, Digital Marketing, Marketing
Do you have a business contingency plan? Or a continuity plan? Or an ‘in case of emergency plan’?Whatever you call it, if you were run over by a bus tomorrow, would someone be able to contact your clients to tell them? Whether you are a ‘solopreneur’, a...
by Claire Sutton | Nov 12, 2018 | Brand, Data, Digital Marketing, Marketing
It’s John Wanamaker (1838-1922), a successful US businessman, who is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Certainly, when I started my career in marketing, it could feel like...
