by Claire Sutton | Jun 1, 2026 | Brand, Business, Digital Marketing, Marketing, Planning, SEO
You’re posting on social media. You’ve paid to boost a few posts. Maybe you’ve even hired someone to sort out your website. But these previously reliable activities just don’t seem to be getting you the results they used to. If that sounds familiar,...
by Claire Sutton | Nov 5, 2025 | Brand, Business, Marketing, Planning
It is a ‘truth’ universally acknowledged that it can cost five times more to recruit a new customer than it costs to retain an existing one. (Not only am I misquoting Austen here but I’m being rather casual with the word ‘truth’ too; how much it actually costs you to...
